Get past your own spam

Rewarding customers with fun experiences builds brand value without having to discount the products price.

No one likes spam. Audiences have become more sophisticated, using blockers, apps and DVR’s to filter advertisement from private life. And how do most businesses respond? Send out more spam. In the short term, you might get a sales spike pushing a discount. But in the long-run you risk turning people “off” and turning them “on” to the competition. Set up socially charged entertainment to attract the loyal customers your spam is loosing. …Read on»