What is your "brand" of innovation?


Doesn’t matter if you are using agile or waterfall. Doesn’t matter if you have a PhD in usability or interaction design. How a company is “living” their brand sets the stage for solutions. …Read on»

Social Spam? Not really. I'm just thinking out loud.


You maybe asking what’s with all the White Gazelle posts lately – sharing articles and insights on Twitter, Linkedin and Facebook? Is this social spam? Not really. Here is the backstory how I start focusing ideas socially. …Read on»

Online, one size does NOT fit all

So, are you attempting to slip into what others are “doing”, before understanding why it was “done” that way in the first place? Best to roadmap your marketing ideas before you start splitting at the seams. …Read on»