The Show MUST go on!

The Merchandise Center uses expos to "renew" their brand with wholesale vendors and buyers.

You have a great looking website. Your copy ROCKS. Your content is king. BUT it’s community management that will conquer all. How you personally connect with audiences trumps how good your brand looks. …Read on»

Missing the mark on good design


Your business is moving in new, exciting directions. You need to get the word out, selling clients and employees on improved services and products to make it all work. That is when you marketing goes into high gear, only to suddenly stall? What happened? Somehow, subjectivity slipped in and got in the way of good design. …Read on»

Get past your own spam

Rewarding customers with fun experiences builds brand value without having to discount the products price.

No one likes spam. Audiences have become more sophisticated, using blockers, apps and DVR’s to filter advertisement from private life. And how do most businesses respond? Send out more spam. In the short term, you might get a sales spike pushing a discount. But in the long-run you risk turning people “off” and turning them “on” to the competition. Set up socially charged entertainment to attract the loyal customers your spam is loosing. …Read on»