Online, one size does NOT fit all

Squeezing your business into a marketing strategy designed for someone else is never a good idea. Their great solution is a symptom they are doing something right… for their company. The tailoring of ideas and technology to empower their clients and employees… not yours. Modeling attractions based on their brand revealed new audiences… for their products and services.  So before you force something to fit, check out a few samples how you could road map your own online experiences. Each path as unique to the solutions as the business it servers.

Content outlines and management. Its all starts here. For an experience to be sustainable and measurable, you have to maintain content. Working with JRICH, an up and coming commercial real estate consulting company, White Gazelle based a new site and management structure on their daily sales activities and ongoing presentations. By consolidating existing content into a simple site outline for the client, key features, pages and functionality naturally evolved and aligned with social and mobile touch points. Empowering JRICH to automate and share information quickly and personally with their clients gave them an edge – the larger firms could not offer.

JRICH's new site centers on managing and socializing content to connect and network with clients.

Wireframes and flowcharts. Work products usually associated with modeling user sessions can be used to consolidate the client’s drifting thoughts. Working with Tecture, gaps within their client’s business plans were quickly identified upfront. Using a combination of flow charts and wireframes helped qualify the solutions for IT while managing client expectations.  White Gazelle provided requirements and experience-flow diagrams for final client approval to guide creative and keep technical execution moving forward.

Tecture layouts user experiences to confirm business requirements before technical and creative integration.

Site maps and scenarios. Depending on the project, the same client could use different tools and modeling techniques to map out experiences at different times. Highland Solutions’ own implementation strategies required in-depth spreadsheets to “stack” functional, content and marketing alignments within the site map. While focusing on unique scenarios, user profile and session storyboards helped developers visualize tactics for their ecommence clients. Instead of blindly following standard processes, White Gazelle had to shift the UX/UI into high gear to find different practices that could keep up with the pace of each project.

Highland uses secaniros to storyboard user sessions from the site map to visualize technical approaches in detail.

So, are you attempting to slip into what others are “doing”, before your business recognizes and relates to why it was “done” that way in the first place?  The best way to find out is to roadmap your thinking and measure your ideas before you start splitting at the seams. Exploring the user experiences with different modeling techniques will help size up the perfect solution… for you!